With these three highly effective internet design tips, your website will be a space that users want to discover.

Make the speed of the website a priority

Website speed is often not discussed when it comes to internet design. But it’s an essential step. Everyone agrees that it should be a priority.

The speed of your website influences everything related to the user experience, from bounce rate to satisfaction levels and from conversions to, ultimately, your profit. In an era of instant digital consumerism, your visitors will simply not stick around if the site is slow.

In addition, you need to remember that search engines factor loading speeds into their rankings. If it is not top-notch on your site, it will never have the chance of appearing among the first results.

Keep the design simple

Even though your website design should definitely be unique and visually attractive, it should never be exaggerated and overwhelming.

Everyone has heard the saying: less is more. In web design, that principle still applies. Google has conducted studies which have shown that users typically don’t like too much visual complexity since it makes the site confusing.

On the other hand, a simple, clean and tasteful design makes visitors perceive the website as user-friendly, reliable and beautiful.

What are some measures you can adopt for simpler web design? For instance, you could rethink the sidebar. The growing trend is for websites to get rid of the sidebar and opt for a one-column design. It eliminates distractions and lets users focus exclusively on the content.

You could also assess if people feel comfortable with your website layout. It’s usually better to stick with standard layouts, although, of course, you can add your unique twist.

Prioritize scrolling over clicking

Even though it can sound counterproductive, putting all the content in one long page actually works.

In general, users like scrolling much more than they like clicking. If you are spreading information across several pages on your website, it’s probably better to re-evaluate and see how you can present it in fewer and longer pages.

Apply these three tips to see conversions and sales go off the roof!

You need to assure that your audience has an amazing user experience not only on your carefully designed website but also on other channels.

Here is how to get started with SMS marketing. Along with your internet design, it can build a lasting relationship with customers across all devices.

Collect mobile numbers

In order for customers to willingly give you their phone numbers, cultivating trust is extremely important. They are much more likely to value yourmessages if they know that they will get the chance to receive exclusive offers.

These are some of the guidelines that tend to work better. Send no more than two texts per month. Only make special offers available to people who have shared their number.

Use SMS marketing as a reminder ofupcoming services, discounts or events. And use it as the preferred method to give updates on orders and appointments.

Be aware of technical diligence

If a customer unsubscribes to your SMS campaigns, you need to have measures in place that remove them from your list immediately. Each text you send has to include an unsubscribe button.

Be clear when explaining to your audience that some fees may apply from receiving your messages. That may occur when a customer has a limited SMS plan.

Implement your strategy

After you collect phone numbers from your customers and assure that you are respecting every legal requirement, it’s time to set up your SMS marketing campaign.

In the beginning, it can be very beneficial to hire a marketing agency or a third-party provider to help you get your strategy running. They will know how to embed unsubscribe and call to action buttons, track return on investment and manage your contact database.

Now that you’ve read our tips, it’s time to get to work!